Branding Development for Suen Ziegler Engenharia
The challenge of this project was to create a visual identity that clearly and effectively communicates within its industry. The development followed the guidelines outlined in the briefing, incorporating elements such as cursive typography, rainbow colors, and the infinity symbol.
The design aimed to integrate concepts of closeness, accessibility, humanity, and innovation while balancing them with key design principles such as delicacy, sophistication, minimalism, legibility, memorability, and simplicity. The result is a refined, harmonious, and impactful visual identity that ensures an engaging and memorable brand presence.
