The briefing focused on creating a modern, vibrant, and balanced brand, combining dynamism and harmony in its visual identity. The choice of a pastel color palette was essential in shaping the brand’s applications, adding a touch of lightness and sophistication.
The main challenge of the project was to integrate the visual identity with the architectural flow, ensuring perfect harmony between colors, typography, and logo. The result is a cohesive, elegant brand that aligns seamlessly with its conceptual vision.
